Home Page, Katie Does It

I build processes that empower you and your team to succeed.

I’m here to serve as the bridge between your vision and the strategy and tactics necessary to make it become a reality.

My Services

Project Management

Let’s design a project delivery system together! From planning to execution, I optimize resource use and mitigate risks, ensuring timely and exceptional results. Navigate complexities confidently and achieve success with my tailored strategies.

Business Transformation

Unlock your team’s full potential with streamlined operations and a focused roadmap. Enhance efficiency, and drive growth through strategic analysis, process optimization, and the development of OKRs and KPIs.

Content Strategy

Attract and retain your ideal client profile through a customized content strategy. I analyze your audience, goals, and trends to craft compelling content that drives traffic, fosters connections, and amplifies your brand’s thought leadership.

Asana Optimization

Whether you’re already using Asana or looking to roll it out to your team, I’m your gal! I provide tailored training and recommendations to unlock the platform’s value, so you spend less time in the tool and more time on the tasks.

Recent Work

Updating Ruby's Vision & Mission

This project sought to rework Ruby’s decade old Vision & Mission to better reflect the company’s long-term goals, recent service improvements, and technology acquisitions. I built the project plan and timeline, facilitated multiple listening workshops, categorized 800+ data points, as well as drafted the updated statements.

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Scaling systems for The Department

This engagement involved aiding process design and implementation for the Department's coworking space. Deliverables included performing a needs assessment and recommending software solutions, writing job descriptions, providing sample budgets and sales goals for community & membership teams, and developing frameworks for community management and event processes.

Crafting Lash Affair's Black Friday teaser campaign

Lash Affair hired me to develop a dynamic 4-week promotional campaign teasing their Black Friday sale. I developed a multi-channel strategy blending compelling visuals and persuasive copy across their website, blog, email and social. This strategy maximized customer engagement, resulting in Lash Affair's biggest sales days on record.

Asana 2.0: Upgrading Ruby's Workflows

Prior to the overhaul, Asana usage was inconsistent and siloed. After conducting listening sessions with teams, I rebuilt workflows to provide transparency at each level (individual, manager, C-suite). I created training for individual contributors on Asana and project management principles. Through these efforts, Ruby achieved a 47% increase in task completion and 10 weeks in time savings.

Increasing Trill Cards' Brand Awareness

Trill Cards—an app designed to replace physical business cards—hired me to enhance brand recognition, establish thought leadership in the networking space, and increase app traffic. I built a content strategy using an ebook on networking success as the foundation, and then a series of PR, blog and social posts as micro-content to promote the asset.

Elevating Ruby's projects with a PMO

At 700 employees, Ruby was experiencing an increase in complex, cross-functional projects without specialized support. I led the creation and rollout of a PMO, including creating the charter, defining success, and drafting the change management plan. Over the course of 8-months, I established project management principles across the company, creating training videos, templates, and a Sharepoint help site to familiarize team members with the methodologies.

Client Testimonials

Katie is an excellent listener when collaborating with others and is skilled at taking complex problems or conflicting viewpoints and clarifying them concisely, then rallying the group around taking action.

Michelle Blankenship

VP of Services, Ruby

Katie is a consummate professional, and a delightful human. She's smart, detail-oriented, prompt, and fun to work with. She's one of those people who quietly makes problems go away, and makes everything she touches better.

Dallin Harris

President, Skyhook Interactive

Katie quickly grasped what our company is about and her suggestions are sensitive to the values and mission that guide our work. She is highly self-accountable, goal-oriented, focused, and professional, but also just a delightful person to have around.

Karen Barr

Founder, Raising Arizona Kids

Got a project? Let's talk!

contact@katiehurst.com